Saving costs with state subsidy programmes

We have compiled the most important information and questions about the federal and state funding programs for you. Depending on the program type, you can save up to 50% of your costs and carry out the digitization of your stationary branches with us.  

Saving costs with state subsidy programmes

We have compiled the most important information and questions about the federal and state funding programs for you. Depending on the program type, you can save up to 50% of your costs and carry out the digitization of your stationary branches with us.  

Did you know that your digitisation
measures are eligible for funding?

In order to promote digitisation measures in stationary retail, the federal and state governments have launched numerous state funding programmes. Since spring 2020, these programs have been designed to ensure that the digitization of retail is promoted in a targeted manner and that retailers remain financially viable, especially in times of lockdown.

Get your Omnichannel Suite promoted

Measures such as the introduction of Click & Collect or Click & Reserve count as digitization projects. The retail.red Omnichannel Suite, with its numerous functions for supporting stationary retail, is therefore ideally suited for an application for financial support.

Preview of funding programs

Read more about the funding programmes at federal level

Read all the funding programs at the state level? Write to us, we will be happy to send you all the information.

Talk to us about your funding options.

Write us a message or call us directly or call us: +49 (6033) 7470-200

The most important questions at a glance

Both the federal government and the states offer various funding programs. At the federal level, there are currently four programs that cover up to 50% of the costs of digitizing stationary retail. At the state level, the number varies greatly. Some states have one program, while others have three or four different ones. We would be happy to provide you with more information on the programs at federal and state level.

The funding programmes at federal level are currently - with one exception - open-ended. The situation varies greatly for the programmes at state level. As a rule, the year 2021 is covered at least. We will be happy to send you information for the federal and state programs that suit you.

Consulting services and investments in digital technologies and/or the qualification of employees in relation to the use of these technologies are eligible for funding at both federal and state level. 

Small to medium-sized companies in the stationary retail trade. A precise selection is made according to annual turnover and number of employees. However, this varies from programme to programme. The retailers must have corresponding digitisation projects in mind and, for example, plan an investment in new software or hardware and/or employee training.

All funding programmes are preceded by an application, which you must submit to the relevant project management agencies. 

To the best of our knowledge, approval takes between a few weeks and several months, depending on the federal state and the project executing agency.

Funding is generally awarded as a grant, exceptions at the federal or state level are possible. This grant does not have to be repaid. In most programmes, the grant is paid out after the successful implementation and/or training of the employees. The measures themselves should be implemented within the timeframe of the respective funding programmes. 

In the case of the funding programmes at federal level, the funding amounts vary between EUR 3,000 and EUR 100,000. At the state level, the sums are sometimes somewhat smaller, but this again varies from state to state. We would be happy to provide you with more information on the funding programmes that are right for you.

The funding programs are offered by state institutions. You must submit an application for funding to these institutions. The retail.red Omnichannel Suite is generally suitable for a funding application, but we do not guarantee funding, because the approval of the application is not in our hands.